Meta Adds New Artificial Intelligence Model for Advertising

Meta Adds New Artificial Intelligence Feature to Its Advertising Platform. The company will integrate Muse Image into Advantage+, which simplifies the creation of visual materials needed for advertising.

Muse Image is the first visual model from Meta Superintelligence Labs. Its goal is to help advertisers quickly create different versions of images so that the visuals match the brand's style.

More than 8 million advertisers already use Meta's artificial intelligence advertising tools. According to the company's testing, Muse Image creates more realistic images and preserves visual product details more accurately.

The new technology will not be limited to advertising alone. Meta will also use it in the AI Shopping feature, where users will be able to virtually see items selected from a catalog in their own interior. Muse Image will gradually become available to Meta AI users on Instagram and WhatsApp as well.

Source: Investing.com