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Mattel Appoints New CEO

ნუცა ტყეშელაშვილი30 сентября 2026 г.5 мин чтения
Mattel Appoints New CEO

On Wednesday, Mattel appointed board member Roger Lynch as the company's new Chief Executive Officer. He will replace Ynon Kreiz, who is leaving the toy manufacturer to take up a leadership position at another public company.

Lynch was a member of Mattel's board of directors and will lead the company's continued growth in his new role. The change in CEO marks a significant shift in management for the company, as Kreiz had led Mattel for several years.

The appointment of a new leader comes at a time when the toy industry is adapting to shifting consumer behavior and growing competition. Mattel's portfolio includes well-known brands such as Barbie, Hot Wheels, and Fisher-Price.

Kreiz will step down from his position as Mattel's CEO and take on a senior leadership role at another public company. The company has not released additional details about his next position.

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