# Perplexity Introduces New Approach to Reduce Artificial Intelligence Costs

Artificial Intelligence Development Drives Innovation in Computational Efficiency
As artificial intelligence continues to develop, one of the major challenges for companies has become the high cost of necessary technical resources. Perplexity AI is creating a new system to solve this problem by distributing work between the user's computer and central servers.
According to the company's CEO, Aravind Srinivas, the system automatically determines which tasks can be performed on a user's device and which require more powerful technical resources. The company's goal is to reduce costs and use existing capabilities more efficiently. According to Srinivas, running all processes only on central servers is often associated with excessive expenses, especially when large organizations spend hundreds of millions of dollars monthly on artificial intelligence model usage.
The new system is compatible with both Intel and Nvidia technologies, making it possible to use devices from various manufacturers. At the same time, Perplexity continues rapid growth. The company's revenue has increased from 100 million to 500 million dollars, and the number of employees has grown significantly.
The company notes that the capabilities of their system are directly related to the general progress in the artificial intelligence field. Accordingly, when companies such as OpenAI and Anthropic improve their own models, Perplexity's system becomes more efficient as well.
Source: Investing.com




