# Business Sector Revenues and Stock Prices Rise Ahead of World Championship
The 2026 FIFA World Cup, to be held in the United States, Mexico, and Canada, is not only a sporting event but also a major economic phenomenon.
According to Deutsche Bank analysts' forecast, despite the tournament adding only marginally to the U.S. gross domestic product, specific sectors and companies will receive significant financial benefits.
The largest growth is expected in the hospitality business. According to analysts' recommendations, investors should find attractive stocks in companies such as DiamondRock Hospitality, Host Hotels, and Park Hotels. Particularly high demand is expected for luxury hotels, which will boost revenue growth for Hyatt, Hilton, and Marriott.
In the food and beverage sector, sales are projected to increase by $1.9 billion. McDonald's, Starbucks, and Shake Shack will be the most popular among international tourists. Additionally, Domino's and Wingstop will also find themselves in a winning position.
In terms of media and technology, the main beneficiaries will be Fox and Comcast, as they hold broadcasting rights. Growth in advertising revenue is also expected, while YouTube will play a significant role in digital distribution.
Furthermore, the tournament will have a positive impact on companies such as Uber, Lyft, and Airbnb, as well as on the leaders of the sports betting industry, including FanDuel and DraftKings.
Source: Investing.com
