# Artificial Intelligence is Changing Online Trading

Online commerce is moving to a new stage. Instead of users, specialized systems will be able to find, compare, and purchase products.

According to a Bank of America report, Google is among the leading players in this direction. The company has created a system that connects artificial intelligence programs directly to major retail and financial platforms, including Walmart, Shopify, Visa, and Mastercard. As a result, the program can check whether a product is available, compare conditions, and complete purchases on behalf of the user. Competition in this area is growing rapidly, as OpenAI, Meta, and Amazon are also actively working in the market. In parallel, companies such as Booking, Expedia, and DoorDash are increasing investments in their own technological tools to maintain direct contact with users. According to analysts, this change will significantly transform online commerce and will enable technology companies to exert even greater influence over user decisions.

Source: Investing.com