X's New Algorithm Increases Activity on Crypto Topics

In recent months, the visibility of cryptocurrency-related posts on X has significantly decreased. However, recent changes to the platform's algorithm have partially reversed this situation.

According to Nikita Bier, head of X's products, the algorithm now prioritizes posts and comments from users who follow each other. According to him, following these changes, users will more frequently see posts and comments from people they find interesting, while responses from unfamiliar accounts will appear less often.

The update proved particularly significant for the crypto community. Starting in January, X showed cryptocurrency-related posts to users far less frequently. According to users, the platform was often offering entertainment content instead.

Initially, X attributed the problem to an abundance of bots and excessive user activity. However, the company later acknowledged that the algorithm itself was also a contributing factor. The changes implemented on July 13 were positively received by a large portion of users, as it became easier for them to see industry news and opinions from familiar accounts.

Threads is working on a similar change, allowing users to themselves determine what types of posts appear on their home page.

Source: Yahoo Finance